Introducing Family Homes DXB with Scott Macfarlane

Family Homes DXB was launched in April 2024 as Dubai’s compassionate real estate brokerage, with a simple mission of helping families to make the right decisions with confidence. With the cost of living steadily rising, housing and education are two of the most significant financial outlays for families. We had a sit down with Scott Macfarlane, Managing Partner of Family Homes DXB, to talk about why he felt the need to take action.  

Why did you feel there was a need for Family Homes DXB to be created?

Having worked in Dubai’s education supply chain for 10 years, I have been closely connected to a range of family communities across the city. At the school gates, we’ve heard the same concerns time and again: it’s getting harder for families to break into the property market, and yet more and more families are looking to settle down in Dubai for the long term. We felt it was time to provide a service that truly understands these challenges and offers tangible support. There is no question that Dubai’s real estate market is booming, with many brokerages capitalising on its success. Yet the people that really need the money most are those that are the lifeblood of the city – the families. 

How does Family Homes DXB aim to support families dealing with the increasing cost of living, especially in terms of housing?

We understand that housing is the single biggest cost in any family’s P&L. We exist to help as many families as possible to transition from the rental cycle into home ownership. By offering a first of its kind cashback incentive scheme that contributes towards school fees, we’re providing families with financial relief that goes beyond just the property transaction. The more a family invests in their home, the greater the support they receive for their children’s education, which is often the second highest expense for households.

Why is Education so important to you and Family Homes DXB?

Education is the cornerstone of our society, and in Dubai, we are fortunate to have access to some of the best schools and teachers in the world. Teachers are the backbone of this quality education, and they play a crucial role in why many families choose to settle in Dubai for the long-term. We want to support these educators and incentivise them to stay in the city for the long-term, and a stable home life is key to that. That’s why we extend our cashback scheme to teachers as well, whether they have children of their own or not, recognising their contribution and helping them manage their costs, whether they’re buying a home or referring a colleague or family member.

What are you most proud of in the last 6 months?

I think the one thing I am most proud about is the impact that we have had in helping families across Dubai. Already we have given back more than AED 200,000 in cashback to families and teachers. We have received a lot of positive feedback from our clients –  hearing back from them about how we have helped, as well as the privilege of finding them their new home, has all been deeply rewarding and it really reaffirms why we exist – helping families across Dubai achieve their dreams of home ownership and to make the whole process both more affordable and attainable. The growth that we have seen, and the difference we have made in just 6 months, has been nothing short of remarkable. 

I am also really proud of how much we have grown as a team, from just 3 of us at the start, to a talented and diverse team of 14. We’ve welcomed on board experienced agents like Nur, Mike, and Abbie, who have hit the ground running, as well as relative newcomers to Dubai real estate, like Carly, an ex-teacher with invaluable knowledge of local communities, and Scott, an ex-PGA golf caddy who brings a competitive edge to the team. Sophie, who recently joined, comes with a wealth of experience as a broker in the UK. We have high hopes for all of them.

As a team, we’re all driven by a clear vision for the future, to be Dubai’s compassionate real estate agency, and to help families across the city, and with plans to move into our new office soon, we’re excited about what’s ahead – especially as we continue to support more families and teachers with every deal we close.

If you are a family or teacher in Dubai, and thinking about buying a home, get in touch with us today!

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